Hoda Mansour is a highly experienced, creative and self-motivated executive with more than 25 years of experience in delivering innovation and driving business value for customers in their respective industries. She worked for leading multinational software companies including SAP, Oracle & Microsoft in regional and global capacities, where she lived and worked in three different continents (Europe, Asia and Africa), which gave her a well-rounded experience in dealing with different cultures, challenges and business models.
Mansour joined SAP in Dubai in 2013 where she held various roles including COO for UAE & Oman, and the Managing Director for SAP Egypt & Frontier Countries before being promoted in September 2021 as the Head of Business Process Intelligence (BPI) for Southern Europe, Middle East and Africa (EMEA South), a region that covers 75 countries.
Given her transformational impact, Forbes has repeatedly acknowledged Mansour’s leadership, listing her among the global business magazine’s Top 5 Women in Technology in the Middle East in March 2022, Top 50 Power Businesswomen for 2022 and 2021, Top 100 Power Businesswomen in the Middle East in 2020, and Top 100 Most Influential Women in the Middle East for 2018. She was also awarded the Best Distinguished Women Award in the field of Digital Transformation by the Arab Council for Social Responsibility in 2021 and has been recognized as one of the Top 50 women in Egypt since 2019.
After being nominated by SAP Middle East South cluster employees, Mansour won the SAP Middle East South’s “Diversity & Inclusion Champion” award, and in early 2020, she was selected for SAP’s Women to Watch Program, which focuses on a group of around 70 top female talents (in a company of 100,000+ employees).
Mansour is one of the Middle East’s leading technology innovators and pioneers, supporting public and private sector customers to advance their digital transformation agendas, drive new business models, and transform citizen and customer experiences. Upon her appointment as Managing Director of SAP Egypt, she made strong progress on Egypt’s investment plan, expanding the breadth and depth of the SAP Channel Partner Program, and is continuing to enhance the partnerships with the academic sector to support young talent development and job creation.
Under her leadership, SAP Egypt had its best performance ever since the company’s establishment (more than 10 years ago) for both revenue and contribution, with a significant growth for all business KPIs led by triple-digit growth for the Cloud business. SAP Egypt was recognized as a Top Employer and Great Place to Work for the first time under her leadership. Mansour also managed to secure significant in-country investments from SAP’s Board to expand the company’s presence in the country, including the establishment of a new state-of-the-art office for SAP Egypt that reflects the growth plan of tripling the presence in the country within three years.
The first women ever to be appointed by SAP as a Managing Director in the whole of the Middle East & Africa and also the first women ever to be appointed to lead a multinational software company in Egypt, Mansour has capitalized on her international experience and succeeded in overachieving on all her KPIs
After joining SAP in 2013, Mansour played a pivotal role in supporting the company’s growth strategy to transform the United Arab Emirates market. During her role as Chief Operating Officer in 2017, the UAE & Oman won the Market Unit of the Year award for the first time ever and Mansour was recognized as the Top COO for EMEA South, where she acted as the local executive sponsor for several strategic digital transformation engagements including Expo2020 Dubai.
Mansour represents women in leadership as part of SAP’s Women Leadership Excellence Acceleration Program (LEAP) across Europe, the Middle East and Africa. She regularly speaks at global and regional forums. She has been a Board Member of the American Chamber of Commerce since June 2021 and has also been the elected Vice-President and Board Member of the German-Arab Chamber of Industry and Commerce since September 2020.
Mansour holds a B.Sc. with Distinction & Honors in Engineering from Alexandria University in addition to a Master’s in Business Administration (MBA) with Distinction from Maastricht School of Management.