The Egypt4Business Initiative is a strategic communications campaign aiming at; strengthening the "Egyptian Brand" in the U.S. as well as around the world, highlighting the potential of this huge market within different sectors and projecting the "Egypt Brand" as a brand that supports FDI through engagements with stakeholders and forging strategic partnerships.
AmCham member initiative are the cornerstone behind the success of this campaign; by telling their stories to the media; they are the best ambassadors for Egypt on the ground.
Media reach out is the primary component of Egypt4Business Campaign.
Through securing interviews for our members with U.S. and international media and pitching for stories and Op-Eds by members, we aim to highlight the potential of Egypt’s market, success stories of companies operating in Egypt as well as help build the ‘Egypt Brand’ as a brand that supports FDI through engagements with stakeholders and forging strategic partnerships.
AmCham-member companies are committed to Egypt; investing, producing, exporting and providing services as well as employing thousands of Egyptians.
For the past few months, AmCham has been working on compiling video footage and testimonials from members who are able to tell their story on how they are supporting the economy, their size of investments, employment opportunities created and to affirm their trust in Egypt’s potential. We at AmCham Egypt are proud of these videos and of our member’s commitment to Egypt.
“Vodafone Egypt has been successfully operating and leading Egypt’s telecom market for 20 years, with investments exceeding EGP 40 billion. Proudly serving more than 40 million customers, the telecom launched 4G services in 2017 with an investment of EGP 3.5 billion. The company employs 13,000 employees and has been named best employer in Egypt for six years in a row. Through its Vodafone Egypt foundation, the telecom has invested more than EGP 500,000 in community development projects that have benefited the lives of 5 million Egyptians.”
Visa International Association
“Visa, a world leader in digital payments, is proud to be working with all stakeholders in Egypt to help the market realize the full benefits of digital economy and promote the digital payments culture. Visa understands the complexity of the digital future and is ready to help communities embrace it through sharing knowledge and best practices. We are working closely with our clients, the government, and our partners to drive financial inclusion efforts and empower various segments of the society with convenient, safe and innovative payment options. Egypt is a priority market for Visa and we are committed to helping the market increase the adoption of digital payments, foster creative Fintechs, and avail a plethora of innovative products and solutions to our clients.”
“For 25 years and with its 3400 employees, TAQA daily supplied reliable energy to its 1 million customers. By delivering annually 5 BCM gas, 1000 MW electricity, gasoline and lubes, TAQA touched and improved the daily lives of its customers. The recent government's energy and fiscal reforms and policies have opened the door for ocean of opportunities. As a result we are expanding our investment in all our platforms, and we are very proud that in January, with IFC finance, we have commissioned our first 50MW solar plant in Benban, an area developed by the government and became the world largest solar park.”